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AEA Newsletter
January 2025
5-minute read
Hi Friends, 
 
Happy New Year! We’re excited about 2025–it’s going to be a big year for us! We’ll be rolling out new partnerships, novel technologies, big events, and more international expansion. You’ll get all the news here each month. 

But first, let’s get down to basics. 

1. ❓ What is Regenerative Agriculture? 

 
Almost every article you read about regenerative agriculture these days includes a line like “Regenerative agriculture is difficult to define . . . “ or “There is no single definition of regenerative agriculture.”
  • A number of definitions are floating around, but none have consensus backing.
Since we were one of the first groups to popularize the term, we decided it was time to throw our hat in the ring with a definition of our own. 
 
Why it matters: 
  • Without a clear definition, regenerative agriculture is prone to green-washing. Then any ol’ farm can call itself regenerative, and the term loses any meaning at all.
  • Research into the efficacy of regenerative agriculture needs to be well-targeted: how can a study be valid if it’s studying the wrong thing?
  • Billion of dollars in investment from both public and private sources is being distributed to enhance adoption of regenerative practices: will they fund projects that actually make a difference? 
As we were forming our definition, we felt these aspects were vital to include: 
  • Inclusive. Any sort of “us vs. them” mentality turns people off and hampers widespread adoption. 
  • Context-dependent. There’s no black and white in regenerative agriculture. 
  • Outcome-oriented. To boil it down most simply: Regenerative agriculture is agriculture that regenerates. Its imperative is the outcome: regeneration. There are innumerable valid processes that can get there. Other forms of agriculture, like organic, are process-oriented, and defined by which practices are allowed. The downside is that they can create a wide range of outcomes, some of which are suboptimal. 
Check out our definition here
💡 If you like it, share it, and get people talking about it. 
 

2. 🤑 Get a 7% bonus with Prepay 
Now’s the time to determine your nutritional needs for the coming growing season. Get rewarded for planning ahead with AEA’s prepay program. 
 
Get a bonus credit of 7% when you make a deposit of over $5,000 by January 31st. You’ll have your bonus to spend on AEA products by August 31st, 2025.
Claim your bonus

3.  USDA awards $3.8 million grant to AEA
2024 ended with some exciting news for AEA: we were awarded a $3.8 million grant by the USDA Rural Development’s Fertilizer Production Expansion Program (FPEP).
  • The grant will help us expand our Aurora, Colorado production facility and its workforce.
  • We'll be able to scale up production so that we can keep meeting demand for our products.
  • The Aurora facility opened in September 2023 as our primary manufacturing facility.
“Regenerative practices revitalize soil and provide a hopeful, more resilient path forward for farmers and our agricultural system,” said Eric Girdler, CEO for AEA. “With the support of this grant, AEA is well-positioned to meet rapidly growing market demand for regenerative ag products and services.”
Read the full press release here

4. 🙋‍♂️ Contest: Name that Crop!
Congrats to Wesley from Michigan, one of 16 people who correctly guessed last month’s mystery crop:
 
 guava 
 
Wesley grew up in Paraguay and is a guava aficionado. Next time he pops a guava, he’ll be sporting a fresh AEA hat. 

Can you guess this month’s mystery crop, pictured below?
  • It’s tricky: this leaf is diseased.
  • You’ll get bonus points if you can name the disease too!
  • Hint: half a billion people worldwide rely on this as a staple crop. 
One lucky winner who guesses correctly will win an AEA hat! 
Submit your guess for a chance to win

5. 📖 Best of the Blog
We paused at the end of the year for a look back at some of our biggest accomplishments of 2024, including: 
  • Grower successes 
  • International expansion 
  • Partnerships 
  • Podcast 
You can read all about it here. 
 
If you’re not already subscribed to our blog, subscribe now to get each new post right to your inbox:
What’s your theory?
Add to the conversation:
Click here to subscribe to the blog

6. 🌳 Join John Kempf for an all-day workshop in California
John Kempf will be at Burroughs Family Farms for their 4th annual Regenerative Tree Nut Field Day.
 
The Regenerative Tree Nut Field Day offers farmers at every level the opportunity to learn from practitioners on the ground, get the latest information from the industry, ask questions of each other, and connect with folks committed to growing a healthy food system.
 
John will lead an all-day workshop on regenerative nut growing on January 22nd.
What’s your theory?
Add to the conversation:
January 21-22, 2025
Snelling, California
Register here

7. 📸 Photo of the Month
 
Our social media followers loved this photo of AEA Field Technician Bruno Sagrera checking in on some fall planted rice in Louisiana. 
  • The top photo shows untreated seed; the seeds in the bottom photo were treated with AEA’s SeedFlare™ and BioCoat Gold™.
  • The AEA-treated plants showed stronger root development and a thicker rhizosheath.
What’s your theory?
Add to the conversation:

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