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AEA Newsletter
February 2025
5-minute read
Hi Friends, 
 
Sharing hope is a joy. That's one reason we love working in regenerative agriculture: hope abounds.
 
We have lots of updates this month: events, a new online resource for growers, and a chance to win a phone call with John Kempf. 
 
But let's begin with some hope. 

1 big thing: 🍊 Saving Citrus

 
If you haven’t been keeping an eye on the Florida citrus industry this month, the news has been dire. 
  • Chaotic weather and citrus greening disease have combined to wreak havoc on Florida’s famed fruit industry.
  • Citrus production in Florida has dropped 90% since 2004, when greening first appeared in Florida (greening is caused by the bacteria Huanglongbing (HLB)).
  • One of the largest producers in the state, Alico Inc., shut down its citrus operations this month “after facing increasing financial challenges from citrus greening disease and adverse weather for several seasons”. Alico owns over 53,000 acres across the state. 
Here are some recent headlines: 
  • “Citrus industry withers as Florida's groves flounder” [Florida Business Observer] 
  • “Florida citrus projected at century-low levels” [Produce Blue Book] 
  • “Is the Florida citrus industry on its way out?” [WINK Fort Myers] 
All of this has prompted at least one observer to say: “It's time to accept reality, the Florida citrus industry is done."



🍊 Amidst these apocalyptic announcements, AEA is proud to share 2 pieces of good news about citrus: 
 
1.   We ran a controlled trial where a 16-acre block of Florida grapefruit under AEA management was compared side-by-side with an equivalent block on the grower’s standard management program.
 
A single year on the AEA program resulted in:
  • 41% reduction in pesticide costs 
  • 14% reduction in total per-acre costs
  • Equivalent yields
We anticipate a yield improvement next year: the leaves and canopy look a lot better on the AEA-treated block.  
Read the full case study here
 
2.   AEA grower Herb Young of Squeeze Citrus has achieved incredible results in his southwest Georgia grove. 
  • Herb juiced his fruit and sent it to a USDA lab for nutrient analysis, along with samples of the same varieties from nearby conventional groves, picked the same day. 
  • Herb’s regenerative citrus was 8x more nutrient dense on average than the conventional. 
  • All of the carotenoids and flavonoids measured on the nutrient analysis have known benefits for human health.  
 
Nutrient density hasn’t just been good for Herb’s customers, but also his bottom line. By advertising his test results, and marketing direct to consumers, Herb has been able to get a price 10 times higher than standard. 
  • We’ll be featuring a detailed report on Herb’s regenerative practices on our blog tomorrow. You can sign up to get our blog posts emailed to you by clicking here. 
 

 
💡 The upshot: We firmly believe citrus has a flourishing future in Florida. 
  • Regenerative techniques can help citrus growers stay financially viable by lowering costs and getting more for their fruit.  
  • Plant nutrition will increase yields in the long run, and help trees weather climatic stressors
  • We haven’t yet solved greening, but we have some hopeful hypotheses about how trees can resist the worst symptoms of the disease and remain productive. 
We’ll be sharing more citrus success stories as the year rolls on. Stay tuned. 
 

2. ☎️ Win a phone call with John Kempf!
You could win a 30-minute 1-on-1 phone call with John Kempf. All you have to do is tell us about your favorite AEA product! 
  • Fill out this form, or email [email protected].
  • Make sure to name the specific AEA product, program, or group of products you’re talking about. 
  • Let us know what you like (or don’t like!) about the product. 
  • Be as specific as you can – include any changes you’ve seen in your crops, soil, or bottom line. 
Submissions are due by Friday, February 14. 
 
3 lucky winners will be chosen at random to win a phone call. 
Submit your testimonial
*Submitting a testimonial gives AEA the right to use it online and in our printed material.

3. 📋 AgList launches as “Yelp for agriculture”
Speaking of testimonials, our friends Tim and Tyler Nuss of The Modern Acre podcast have launched AgList, which they’re calling “Yelp for agriculture.” 
  • Manufacturers can list their biological products on AgList, and farmers can review them.
  • The Nuss brothers hope that AgList helps growers navigate the crowded world of biologicals, and find products that will truly move the needle. 
  • AgTech listings will be a future offering.
AEA’s BioCoat Gold™ is on AgList. If you’ve used BioCoat Gold and like it, consider endorsing to help others find it. Thanks!
Endorse BioCoat Gold
 

4. 📖 Best of the Blog
What’s your theory?
Add to the conversation:
Acres U.S.A. magazine has articles by AEA agronomists in its past two issues: 
  • Bruno Sagrera wrote about the benefits of seed saving: how it can help growers reduce input costs, grow higher-quality crops, and reclaim control over one of the most important components of their farms.  
  • Jeffrey Kleypas wrote about the steps needed to shift to a regenerative mindset, and how doing so can help growers weather the unpredictable future. 
Both articles are featured on our blog.
 
And remember, you can subscribe to get each blog post delivered to your inbox right when it comes out.
Subscribe to the blog

 5. 👨‍🌾 AEA Growers in the news 
Brothers Bob and Lee Jones of The Chef’s Garden in Ohio have been busy this month! 
  • The Chef’s Garden TV show premiered last week. Farmer Lee Jones hosts celebrated chefs at his farm, where they cook up culinary concoctions using his incredible regeneratively-grown produce. You can watch it on FYI. 
  • Bob Jones was the subject of American Vegetable Grower’s cover story last month, where he describes how the farm’s push for regenerative practices came from “A desire for a stronger, more stable business for generations to come”
  • Bob also wrote the magazine’s January editorial, arguing that “Sustainability is not necessarily . . . the correct target” and that regeneration is really what’s needed. 
  • (If you missed Bob Jones on the Regenerative Agriculture Podcast last year, it’s a great listen. Check it out here.) 
Farmer Lee Jones on The Chef's Garden (photo: FYI) 
John Bays in the belly of a combine. 
John and Vanessa Bays and their daughter Sadie Collins were featured in Cover Crop Strategies
  • Their family grows wheat, peas, lentils, garbanzos, flax, vegetables, cut flowers, and more in Wilsall, Montana.
  • They work with NRCS on a variety of conservation projects aiming to improve the health of their soil
  • The article describes some of the regenerative practices the family uses, along with innovative sales and marketing techniques

6. 🧅 John Kempf workshop in Georgia 

John Kempf will be giving an all-day workshop in Lyons, Georgia on Thursday, February 20th. 
  • John will describe how to develop regenerative agriculture ecosystems in which soil health is quickly regenerated, crop yields and quality constantly improve, and pest pressure becomes less of a challenge.
  • John will engage in-depth with questions from the audience. Attendees should come prepared with questions.
  • We will primarily focus on vegetable crops, though the principles are transferable to all crops.
Space is limited! Please contact Jenna Sodano to apply to attend. 

7. 🎈 More events! 
John Kempf will be a featured speaker this Thursday at the Soil Health Symposium in Ontario, Oregon. 
  • February 6. 8:30 AM - 4:30 PM
  • Four Rivers Cultural Center in Ontario, Oregon
  • Register here
Dr. Laura Kavanaugh will speak at Green Cover Seed's Regenerative Nexus Summit in Omaha, Nebraska. 
  • February 18-20
  • Omaha, Nebraska
  • Apply here
 

8. 📺 AEA’s YouTube hits 40k subscribers

Our YouTube channel reached 40,000 subscribers this month! 
  • Featuring all of our webinars, along with grower stories and all of the episodes of the Regenerative Agriculture podcast, our YouTube channel is an educational platform that has changed peoples' lives
  • It has cemented us as a thought leader in the industry
  • We recently heard from a groggy grower who’d been up until 2am bingeing on AEA YouTube videos.
  • We heard from another grower in marital distress because his wife had tired of the constant presence of John Kempf's voice in their house! 
If you haven’t yet subscribed, take a moment to browse all the great stuff there. (But please prioritize sleep and your spouse's sanity!) 
 

 
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