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AEA Newsletter
April 2025
5-minute read
Hi Friends, 
 
We don’t know about you, but we can’t believe April is already here! 
 
We’ve got some great updates for you this month:
  • Launching consulting services 
  • A new film series 
  • 10% off bundle 
  • An article, video, and appearance by John Kempf
But first, let’s dive into some data.

1 big thing: 🍎 How nutrition improves storage quality
While this time of year sees growers busily prepping fields and planting crops, many are still selling last year’s harvest. 
  • For some fruit and vegetable growers, that means warehouse discoveries of the squishy, squelchy, and generally squalid variety.
  • If you’re in this group, we’ve got great news for you: crop nutritional management really improves storage quality.
We recently published a case study with data from an orchard we’ve been working with. They had initially reached out to us for help improving their fruit storage quality: they consistently rated the poorest at the packer’s. 
  • After four years working with AEA, they’re now in the top 1%. 
The background:
The orchard is on poor, sandy soil, and is near a river, where there is little difference between day and night temperatures, so the fruit has trouble coloring.
 
We aimed to increase calcium and decrease nitrogen in the finished fruit, while moderating potassium and magnesium.

What we did: 
We started the orchard on our full program of nutrition and biology, including soil primers, fertigation, and foliar sprays informed by sap analysis. We also recommended major changes to the orchard’s annual soil amendment program. 
 
Our goals were to: 
  • get as much calcium as possible into the fruitlets around the time of bloom
  • provide adequate boron to improve calcium translocation
  • limit nitrogen applications
  • supply adequate micronutrients to process available nitrogen
  • delay potassium applications until later in the season
What happened: 
The orchard tests apple storage index with Brookside Labs, which categorizes storage index into 4 zones, with Zone 1 being the best and Zone 4 being the worst.
 
After just one year on the AEA program, 
  • The number of blocks in Zone 1 tripled
  • The number of blocks in Zones 3 and 4 were each cut in half
Read the full case study
 

2. 🎁 10% off when you Bundle BioCoat Gold + Soil Primer
Get your crops off to the best possible start this spring.
 
The two things most needed in spring are strong germination and thriving microbes to unlock nutrients from the soil.
 
Now you can save money on the products that make that happen. 
 
Get 10% off when you buy all 4 of these products(online only): 
Image of BioCoat Gold™
BioCoat Gold™
Germination catalyst
Image of Rejuvenate™
Rejuvenate™
Critical support for biology
Image of SeaShield™
SeaShield™
Fungal superboost
Image of Spectrum™
Spectrum™
Brings soil back to life
Learn more

3. 🎬 Introducing "Regenerative Farmer Films"
This year we’ll be releasing film profiles of AEA farmers on their regenerative journeys. 
 
Today, we introduce the Bays family, who farm 1,800 acres in Wilsall, Montana. In this film, John Bays and his daughter Sadie Collins share how they got started in regenerative agriculture, the successes they’ve seen with crops over-wintering and insect resistance, the importance of growing nutrient-dense food, and how they’re positioning their products to stand out in the marketplace. 
 
(Props to our in-house videographer extraordinaire, Phil Kraus, who’s behind these gorgeous films.)
Watch now

4. 🌱 Launching Groundwork: AEA Agronomic Consulting

 
AEA was founded by John Kempf as a consulting company over 15 years ago. When he wasn’t able to find effective products for his clients, he made them himself in an Amish barn. Our model became one where growers had to buy products to have access to our consulting services. 
 
Now, we’re honoring our roots, and re-introducing standalone AEA consulting, with no need to buy products. 
  • Because the goal of regenerative agriculture is to reduce the need for inputs over the long-term, we wanted to untether consulting from product sales. 
  • It also emphasizes what is most important to us: long-term relationships with our growers that prioritize their financial success. 
This year, we’re taking on consulting work with select growers. Packages start at $25,000.
Learn more

5. ⛏️ Deliberate Disturbance

“Good stewardship is not about minimizing disturbances, but about optimizing disturbances to produce the best ecosystem and productivity outcomes,” argues John Kempf in his latest article for Acres U.S.A. magazine. 
 
It’s a thought-provoking piece that will re-orient how you think about soil disturbances like tillage and fertilizer.
“Disturbance is a reset action that can lead to greater soil and ecosystem health and productivity when used wisely. And disturbance can also reset soil and ecosystem health backward when not used wisely.” 
 
John goes on to explain when and how to use conscious soil resets, and the need to evaluate the merits of reset actions based on the quality of outcomes they produce.
Read the full article in Acres U.S.A.

 6. 🙋‍♂️ Name that crop!  
Congrats to Clay from Manitoba, one of 60 people who correctly identified last month’s lovely and mysterious blue flower:
 
 Flax  
 

Can you identify this month’s stimulating specimen, pictured below? 
 
One lucky winner who guesses correctly will win an AEA hat! 
Submit your guess for a chance to win!
 

7. 📚 Reading List 

Interesting links, stories, and articles we’ve been reading this month. 

Beef Nutrient Dashboard | Edacious and the Bionutrient Institute
Novel data in a gorgeous presentation. We’re looking forward to seeing more like this. 
 
Inside Zero Foodprint’s plan to grow regenerative agriculture—and finance it | Fast Company
 
Consumers have heard of regenerative agriculture. What will convince them to actually buy it? | AgFunder News
 
Kiss the Ground Research 2025 | Kiss the Ground
 
How are spirits brands embracing regenerative farming? | The Spirits Business
 

8.  🌇 RegenerativeNYC
John Kempf is one of a great group of speakers at RegenerativeNYC.
  • April 22-23 (Earth Day!)
  • Brooklyn, NY
John’s topic, “Is Year 1 Profitability Possible?” will argue that, contrary to the common belief that yield declines during a regenerative transition, farmers can actually maintain yields and improve harvest quality with careful agronomy management.
Learn more

9. 📽️ Video of the month

Speaking of fruit storage quality, John Kempf's latest "Whiteboard Session". covers how to manage calcium and potassium to improve fruit quality.
 
Check it out here.
 
Subscribe to our social channels so you don't miss John's next whiteboard session! 
YouTube
LinkedIn
Instagram
Facebook

 
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