Our overriding concern when developing nutritional products is ROI:
- Will this product deliver a substantial return on investment?
- Will it improve quality and yield, or reduce synthetic inputs?
- At the end of the day, eill it put money in the grower’s pocket?
For any product to enter our lineup, the answer must be a resounding yes. To put it more succinctly: “if it don’t make dollars, then it don’t make sense.”
One AEA product that delivers excellent ROI is Accelerate™, which supplies a range of nutrients that plants need for flowering and fruiting.
- We’ve long known the power of Accelerate to produce an exceptional bloom on cotton.
- One AEA grower comments that Accelerate turns his cotton fields into “a sea of white.”
We wanted to dial in the exact rate and timing of the Accelerate application that would provide maximal ROI.
- We ran a controlled trial on a farm in Lubbock, Texas, testing 13 variations of rate and timing of Accelerate, with no other changes to the grower’s standard program.
🧑🔬 Here’s what we found:
- All 13 trial variations delivered a yield increase over the control
- Earlier applications–at the pinhead square stage–gave the most ROI: up to 11.5x
- Product costs as low as $6.40 per acre delivered a 10x ROI
Accelerate™, especially when applied as early as possible, is clearly a very cost-effective option for cotton growers to improve profitability, even with no other changes to their management practices.
Now, these results are from a single growing season on a single West Texas cotton farm. More testing will determine the precise ROI that can be expected under other conditions.
But the results are clear: Accelerate makes dollars, and it makes sense.
