In a former career, Greg worked in health products studying medicinal plants. In that work, he consulted with Dr. Arden Anderson to understand the effect of a plant’s microbiome on its medicinal properties.
“Arden said, ‘Hey, next time you’re at Acres, I have to introduce you to this Amish kid. This kid’s on fire.’”
Which is how Greg met John Kempf.
“When I saw the things that John was doing, it just made sense. When things connect like that, you know you are approaching the truth. Because when you look at nature, everything connects to everything else. . . . Oftentimes, if you're on the cutting edge of everything, to quote The Hitchhiker's Guide to the Galaxy, ‘oops, wrong planet.’ You look around and go, ‘did I show up on the right planet here? Is this like the way things really work?’ And then when I met John, everything started to make sense.”
As vineyard manager at Wilson Creek Winery, Greg first implemented a full regenerative system on a trial block: Block Nine.
“Block Nine consistently outperforms the rest of the vineyard in every marker. The soil is noticeably spongier. The grapes out of Block Nine don't taste like grapes, they taste like wine. Our winemaker noticed Block Nine had a beautiful smooth fermentation curve. Block Nine is now our Regen flagship wine. We've converted pretty much the whole home vineyard to regenerative. But it was the experience that had we had a Block Nine that gave us the courage to do that.”
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