When: November 11, 2025; 9am-4pm
Where: 1829 St Helena Hwy, Rutherford, CA 94573
Cost: $225 per farm couple
Title: The Quality Edge; Market Differentiation Through Regenerative Wine Growing
Hosted by Grgich Hills Estate
Description: In an increasingly competitive global wine market, differentiation is no longer optional — it’s essential. This session explores how regenerative agriculture and innovative vineyard management are not only restoring ecosystems, but also driving the production of exceptional-quality wines that stand apart in character, expression, and consumer appeal.
We’ll examine how producers embracing regenerative practices are creating a unique identity. Discover how regenerative wine growing is becoming a key differentiator for those aiming to lead, not follow.
In addition to John, we are thrilled to present an agenda featuring experienced and insightful speakers who will bring valuable perspectives to the discussion.
8:00 – 8:30 AM | Registration & Networking
Coffee, tea, and light refreshments
8:30 – 8:45AM | Welcome & Opening Remarks
8:45 – 10:30 AM | Keynote: Regenerative Agriculture in Vineyards
John Kempf, Founder of Advancing Eco Agriculture
10:30 – 10:45 AM | Break
10:45 – 11:15 AM | Vineyard Case Study & Lessons Learned
Ivo, Grgich Hills
11:15 – 11:45 AM | Technology for Soil Health & Climate Resilience
Jordan Lonborg, Costal Vineyard Care and Associates
11:45 AM – 12:15 PM | Grower Panel
12:15 – 1:15 PM | Lunch & Networking
1:15 – 2:00 PM | Integrating Regenerative Practices Across the Vineyard
Greg Pennyroyal, Vineyard Manager, Wilson Creen Winery
2:00 – 2:45 PM | Panel Discussion & Q&A
2:45 – 3:00 PM | Closing Remarks & Next Steps
3:00 – 4:00 PM | Regenerative Wine Tasting Reception
